When the Campaign for Real Beauty focused on the idea that girls are bombarded with unrealistic, unattainable images and images of beauty that impact their self-esteem, the brand teamed up with the entertainment industry to show that what girls see in movies and magazines represents an unrealistic standard of beauty. Onslaught, an online film dramatizing the barrage of beauty images girls face, dramatized this point.

A Bold New Vision: The Dove® Movement for Self-Esteem